Microsoft attributes $80-$100 million dollars in revenue to a shade of blue

Re:Microsoft attributes $80-$100 million dollars in revenue ... by jefarmstrong on Thursday March 18, 2010 @12:09PM (#1201633)

So the article says that #0044CC is the $80 million color. But if you check bing.com they're using #0033CC. So what's up? Maybe it's a trick to get everyone to switch to the obviously inferior #0044CC color while bing laughs all the way to the bank with the real killer color!!

Bing - #0033CC Google - #2200CC DuckDuckGo - #3068DD Facebook - #3B5998 (what where THEY thinking? ;-)

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Re:Microsoft attributes $80-$100 million dollars in revenue ... by teamonkey on Thursday March 18, 2010 @01:10PM (#1201827)

The point isn't that there's a magic colour, it's that they A/B split tested the new colour against the old one and saw an increase in the number of people clicking. It doesn't mean the process stops right there.

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Re:Microsoft attributes $80-$100 million dollars in revenue ... by jefarmstrong on Thursday March 18, 2010 @01:14PM (#1201840)

Yes, I was being sarcastic. :-)

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Re:Microsoft attributes $80-$100 million dollars in revenue ... by teamonkey on Thursday March 18, 2010 @01:50PM (#1201970)

I know, but I was being pedantic :)

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Re:Microsoft attributes $80-$100 million dollars in revenue ... by OmarIsmail on Thursday March 18, 2010 @02:31PM (#1202081)

and I'm being tautalogical :)

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