There isn't a way to just stick the LIDAR somewhere unobtrusive. So this is the thing that, strangely, almost no one (aside from myself) seems to have noticed: LIDAR is fundamentally incompatible with the current Tesla brand. And that was especially the case when there was only really the super high-end 'cool' model of Tesla vehicle. But still, the way the vehicles are marketed and designed today, they cannot add a functional LIDAR without that fundamental change.
This is a little bit ridiculous, but the reality is that at some level, most average adult consumers out there are not really much more sophisticated than the average kid in your 7th grade English class. So it just comes down to the fact that the thing on the top doesn't look cool.
Now, Elon Musk (and most Tesla fans) will never admit that.
http://ideas.4brad.com/man-dies-while-driven-tesla-autopilot