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Re:A Tragic Loss by dragontamer on Thursday June 30, 2016 @05:45PM (#12012025)
> They have to defend autopilot not only to protect the brand but to protect the public's perception of autonomous vehicles in general.

Why? Why not just build the cars people want? (including cars that people want but don't realize they want yet)

There shouldn't be a political agenda associated with engineering. Build what is needed. Build what people want. Build what people will need. But never "defend my reputation and the reputation of this device that I'm making"

EDIT: I mean, I get why Public Relations are important and so forth. So Tesla is certainly free to do what they want here. But lets not pretend that this carefully crafted "condolence" piece that has come out roughly one and a half months late is anything but damage control for this company.

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