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A comment on What media companies don’t want you to know about ad blockers. Parent comment

Re:What media companies don’t want you to know about ad bloc... by AznHisoka on Thursday June 30, 2016 @08:34AM (#12008040)
Advertisers can track clicks very easily on their own via google analytics and other platforms. What's so hard about that?
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Re:What media companies don’t want you to know about ad bloc... by a_small_island on Thursday June 30, 2016 @01:11PM (#12010027)
Because if it's CPM, then you're paying for users on the publisher who simply view it.
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