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Re:Move Loot shuts down, sells customer list to Handy by rcarrigan87 on Thursday June 30, 2016 @07:30AM (#12007805)
That's one way of looking at it. I guess my point was more, understand your real challenge is going to be acquisition costs going in and focus on that.

With that mentality, it's likely you try to have a very low burn rate and dominate one city before expanding to another.

Re:Move Loot shuts down, sells customer list to Handy by danieltillett on Thursday June 30, 2016 @07:45AM (#12007853)
You can tackle it either way, but keeping your costs down is certainly the smarter way to go if you are spending your own money.

The problem is investors will put pressure on you to expand as fast as possible without concern for your CAC. They don't really care if you bomb out as they are just looking for the growth rocket they can ride to the stars - if 9 out 10 blow up on the launch pad well that is just a problem for the entrepreneurs who have put their life and soul in.