I'd challenge the notion however that this isn't 'just' a passive SONAR device. Keeping the camera analogy, active SONAR use spread spectrum pings, much like the white light of a camera's flash. Your camera lacks a flash function, and its lens is maybe not yet as in focus as it could be.
If you did want to add a flash, you're likely a $0.02 piezo device and maybe $20 in other various parts (and heaps of numerical processing on a PC) away from having the ability to produce a nice 3D reconstruction of the physical scene.
If you get direct data capture going, please do post some raw data online. I'm sure others would have heaps of fun playing around with it.
One file per cell, 16bit integer samples. Stored row by row, 128 slices per frame.
Not sure where to post it, however - here it would be buried.
Think laser rangefinder on a scanner platform vs a camera.