Everything Microsoft's doing with Windows 10 is already following Apple's example. Requiring an online account to log into the OS, offering free OS updates with extreme nagging. Integrating an ad-supported software store into the OS. That's all stuff Apple had done way before Microsoft.

People just don't bitch about Apple because Apple is "cool" and Microsoft is "lame". I guess.

And Apple's raking-in of massive amounts of $$$ shows that it's exactly what people want. So it should be absolutely no surprise that Microsoft's following their lead.