caring what brand it is helps when you have a hundred different kinds of shampoo to pick from. So me. I care what brand.

That said, all I want from the brand is to know they make decent shampoo that does the job without poisoning me, and offer unscented cheap shampoo. Their brand is simply a way for me to identify an easily locatable subset of shampoo that I can trust will posses a bottle meeting my desires.