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A comment on Buying shampoo: A cautionary tale about the failure of marketing. Parent comment

Re:Buying shampoo: A cautionary tale about the failure of ma... by aaronbrethorst on Tuesday March 16, 2010 @10:04PM (#1197476)
Tropicana branding disaster: http://www.underconsideration.com/brandnew/archives/pepsi_ta... and http://www.nytimes.com/2009/02/23/business/media/23adcol.htm...
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