Re:Buying shampoo: A cautionary tale about the failure of ma...
by aaronbrethorst on Tuesday March 16, 2010 @09:58PM
(#1197456)
Why is that surprising? I'm sure we tend to have very strong recall when it comes to positive brand associations. Good shoes make your feet comfortable. Good tomato sauce tastes good (yum!). Shampoo, um, cleans your hair. You'd probably be really aware of the brand if you had a dandruff problem, or something similar, though.
I'm sure you know what brand of computer you're using right now or, if you built your own, what brand of CPU, video card, RAM and hard drive you installed in it.
For me, I can tell you without a moment's hesitation that I use the following brands for the listed product categories:
Laptop: Apple
Phone: Apple
Shoes: Puma
Jeans: Diesel
Pasta sauce: Newman's Own
But, with shampoo: beats me, whatever was on sale at Costco.
Interestingly, in 3 out of 4 aforementioned known brands, I almost always shop in their branded stores for their products. (on a related note: I'd love to find a Paul Newman-branded grocery store. that would be killer).
I'm sure you know what brand of computer you're using right now or, if you built your own, what brand of CPU, video card, RAM and hard drive you installed in it.
For me, I can tell you without a moment's hesitation that I use the following brands for the listed product categories:
Laptop: Apple
Phone: Apple
Shoes: Puma
Jeans: Diesel
Pasta sauce: Newman's Own
But, with shampoo: beats me, whatever was on sale at Costco.
Interestingly, in 3 out of 4 aforementioned known brands, I almost always shop in their branded stores for their products. (on a related note: I'd love to find a Paul Newman-branded grocery store. that would be killer).