In both the US general election and this referendum, the primary forces at play are emotive campaigning backed by false or at the very least misleading information (in our case: portrayal of immigrants, the '£350m a week' figure that has already had some very serious backpeddling, etc. etc.). We have an electorate that is woefully misinformed for a whole host of reasons. How you address this is beyond me.

Simply describing the arguments you disagree with as false and people who listen as idiots is why Remain has lost the referendum.

Are you going to learn from that and change your ways?

There was lots of flatly false and misleading crap coming from the Remain camp as well. Just look at how Cameron see-sawed on the consequences of an exit. Before his negotiation it was "things will be OK even if we leave, the economy is fundamentally strong". Then it was chaos, doom, "economic self harm", permanently worse off etc. Now the vote went against him it's back to "everything will be fine".

When the leader of the campaign can't even stay consistent on such a basic thing, that campaign cannot claim a monopoly on truth.

I'm not saying Remain didn't peddle crap (or even implied that only Leave was doing so). The two issues I've highlighted are demonstrably false. The whole campaign descended into the worst kind of politics on both sides.

This was also the reason for the voctory of current anti-european and proto-nationalist government in Poland last year.

Misinformation, fear campaign, memes, troll farms. It seems in social media age that's how you do politics. Viral marketing means you never have to say you were wrong.

I agree the new government in Poland is an embarrassment.

But you are mistaken in blaming the electorate. The "misinformation, fear campaign, memes..." have always been around. The primary reason people voted out the previous bunch is corruption and tunneling of the wealth created to a narrow group of people (a problem not limited to Poland only)

Honestly I think our best bet is to focus on education and childcare, then try to hold on for a generation. Many parents don't have time to raise their children as well as they'd like. Teachers are underpaid, under-respected and have in many cases had their agency taken away by standardized tests. It's no wonder so many people find it difficult to stay informed when they're starting from so far behind.

Agreed, for the Brexit vote, anyone with a degree was much more likely to vote remain (and there was a strong correlation between more education and likelihood to vote remain). This current government has made higher education much less attainable, and much less attractive for many people by raising the fees that students must pay (or loan) up front.