Nothing is being “passed without actually being voted on”. There will be one vote, which will simultaneously have two effects: one described by the procedural rule, and one described in the text of the bill itself. Every Representative who votes on the bill will be perfectly aware of those two effects and can choose to vote yea or nay accordingly. And then the majority will rule, which is more than we get from the Senate.
Especially in the current context where everyone has had a chance to analyze the 2,700 pages of the Senate bill that was passed ~ 2.5 months ago.
Newt and Hastert have also made extensive use of this provision as well. It's tough to dig up news items on it as it wasn't controversial back in the day. Hastert was particularly keen on using it and the zenith of Bush's unpopularity as it allowed him to shield the president's massively unpopular legislation from house votes.
ADDED: if the Republicans had "deemed" the final language of a bill as being passed without actually holding a vote on it don't you think the Democrats would still be screaming about how they had "shredded the Constitution!" etc. etc.?