Re:Bloody Plant Burger Smells, Tastes and Sizzles Like Meat
by ZenoArrow on Tuesday June 21, 2016 @04:54PM
(#11949336)
From a marketing perspective, I'd suggest the way to shift perceptions would be to run taste test challenges similar to the ones Pepsi ran back in the day. If the burgers are as close to meat versions as they say then it could be good to have people who are reluctant to try it to at least give it a go. Even if they can still tell the difference, the difficulty in telling them apart may be enough to change the perception of the product.
[ Parent
| on HN ]
Re:Bloody Plant Burger Smells, Tastes and Sizzles Like Meat
by fakemeatsubs on Tuesday June 21, 2016 @05:01PM
(#11949375)
ones Pepsi ran back in the day
Werent those shown to be flawed? My source is Gladwells books, but the pepsi vs coke taste test favoured pepsi because it was sweeter. But in drinking the full can people found pepsi overwhelmingly sweet and coke was more popular. My guess would be a similar thing would happen. You could optimise to appeal to low-quantity taste tests. but as a full proper meal a lot needs to be done (imo)
Re:Bloody Plant Burger Smells, Tastes and Sizzles Like Meat
by dawnerd on Tuesday June 21, 2016 @09:23PM
(#11950950)
What's funny about those is I always chose the coke, and the employees would always be awkward about it.
I think they're flawed in the sense that they were put on by the company itself.