Re:Google’s stock slid after report on search ad decline
by Steeeve on Saturday June 18, 2016 @05:41AM
(#11927761)
Facebook has social data. Google knows a whole heck of a lot more than that. Adsense, GMail, Analytics, and hosting fonts for a ton of websites, for example are sources of data that provide a pretty good deal of insight as to who you are and what you are insterested in.
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Re:Google’s stock slid after report on search ad decline
by LoSboccacc on Saturday June 18, 2016 @05:52AM
(#11927777)
Facebook pixel is becoming more and more common, so they will shortly have the same data plus verified and not inferred data from their social channels.
edit: now that I think of it facebook will be shortly in a position of being able to de-anonimize the internet. imagine selling that ad-space.
Re:Google’s stock slid after report on search ad decline
by ggggtez on Saturday June 18, 2016 @05:58AM
(#11927788)
Shortly? You're joking right. They've been able to do that for years.
Re:Google’s stock slid after report on search ad decline
by LoSboccacc on Saturday June 18, 2016 @06:00AM
(#11927790)
but the pixel isn't that much widespread, many are still on google analytics for tracking
Re:Google’s stock slid after report on search ad decline
by ggggtez on Saturday June 18, 2016 @06:23AM
(#11927838)
No need for the pixel. Facebook like buttons already proliferate the web. Add to that instant articles, and all links from Facebook itself, and you already have a pretty good model for identifying users even when logged out.
Re:Google’s stock slid after report on search ad decline
by jacquesm on Saturday June 18, 2016 @07:20AM
(#11928008)
All it takes is a 'like' button. Even if you don't have a facebook account that's enough to track you until you re-install your machine, and even then there are ways to re-connect your profile.
Re:Google’s stock slid after report on search ad decline
by mercer on Saturday June 18, 2016 @02:00PM
(#11929809)
I still don't understand why they backtracked on their plan to become the 'social layer' of the internet. They'd get data on so many more things.
For example, I was working on integrating Facebook in a large media site, and Facebook would've had access to: what users viewed, how long they viewed things, game play usage (high scores and whatnot) and a lot of other information.