Re:Google’s stock slid after report on search ad decline
by cm2187 on Saturday June 18, 2016 @04:21AM
(#11927573)
Are banners/sponsored posts more efficient than purchased keyword? I would have thought someone searching on google wants to click, that's why he is on google for. Someone checking what their friends are up to on facebook is merely annoyed by unrelated content.
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Re:Google’s stock slid after report on search ad decline
by babuskov on Saturday June 18, 2016 @05:04AM
(#11927665)
I don't see FB/G as direct competitors.
Google is good to sell products that are actively searched for.
People go to Facebook when they are bored. Facebook is great to sell products to people who are bored (various forms of entertainment products and services). It's also good to sell stuff people aren't actively searching.
So, depending on the product/service you are offering you can pick a different channel to reach your customers. There's no one-size-fits-all solution.
Re:Google’s stock slid after report on search ad decline
by mSparks on Saturday June 18, 2016 @06:43AM
(#11927886)
Sometimes I click on those purchased keywords by mistake. Then get presented with the inevitable "could not connect to server" message because they use tracking servers which are blocked at the router level.
Main problem with advertising in general is more and more people are learning it's best use is as a signal of what not to buy.
Facebook on the other hand. At least can pretend it's something a friend is recommending. Although that is transparent enough to be even worse.