Google’s stock slid after report on search ad decline

Re:Google’s stock slid after report on search ad decline by elorant on Saturday June 18, 2016 @04:14AM (#11927555)

Google has context. You search for something, chances are you're interested in buying it. Placing an ad in the search page has better ROI for advertisers. At Facebook you can build loyalty which is a different beast altogether.

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Re:Google’s stock slid after report on search ad decline by stingraycharles on Saturday June 18, 2016 @04:18AM (#11927562)

So is it safe to say that Google is better for acquiring hot leads, while Facebook is better for branding?

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Re:Google’s stock slid after report on search ad decline by kristianc on Saturday June 18, 2016 @05:36AM (#11927747)

Yes - also important to remember that Facebook has Instagram too, which is a nicer (imo) ad format and self selects for more affluent users.

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Re:Google’s stock slid after report on search ad decline by elorant on Saturday June 18, 2016 @04:21AM (#11927572)

That sounds right.

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Re:Google’s stock slid after report on search ad decline by smt88 on Saturday June 18, 2016 @05:23AM (#11927715)

Along those lines, Amazon is a much more dangerous competitor to AdSense than Facebook is at the moment.

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