This is pure marketing-driven engineering. Not a bad thing per-se but they should start considering also a more pragmatic approach. They should pick a form-factor that can be future-proofed and avoid changing their mind every iteration. Current NUC form factor is too small for high TDP cpu, because of cooling, and instead of adjusting the current form-factor (e.g. expanding its width) they created another (maybe pointless) design. Advice to management start considering also the medium-term landscape. I will be more than happy to replace my NUCs is you give me consistency. If in doubt ask Apple.