Thanks :)

We're still talking internally about what we're going to do with the social stuff -- we're leaning towards kicking it out -- as well as the user insight we're granting to Google in return for using its (excellent) DFP to serve our own ads. Is that what you mean, or have we missed something?

Have you considered self-serving your ads? I do it in addition to selling directly and so far, no advertisers have questioned it.

I use a site that self-serves and charges by cpm, and I'm loving it. ppc doesn't work for me at all.

Edit: By "use" I mean I buy ads there.

Edit 2: Damn, that's some nice looking stuff on that site.

> We're still talking internally about what we're going to do with the social stuff -- we're leaning towards kicking it out

You don't have to get rid of social buttons; for some sites, they produce significant results. Just turn them into links and locally hosted static logos rather than scripts.

I'm getting doubleclick and quantcast on the .com site.