Err, no they didn't? See the developer-friendly App Store changes, the Siri and Maps public APIs, etc.

While you're right, 15-20 years ago Apple was actually building hardware for creative professionals as well. A lot of people felt betrayed by the consumer shift because the creative industry was all that really kept Apple afloat for a while until the iPod came about. None of the single-port glossy nonsense.

How dare apple decide to make products that appeal to a mass market. I remember how they used to fill my niche and now they fill everyone else's except mine and it's not fair.

they don't even target creative professionals anymore; why don't they bring out a pro version of their tablet that is more accurate, powerful and fun to use than a wacom.

I think there's no question that it's been a successful strategy. A lot of people just don't like change.