The 1,000x speed is so ridiculously misleading. It's basically comparing it to the slowest microSD on Earth...from a few years ago. I doubt the speed will be more than a few times faster than the current fastest NVMe SSDs (if that), and it will probably be even more expensive per Gbps (and per GB, too) than SSDs are. But it could still find some success in niche markets initially, if it has much better endurance and other features that may be interesting to some enterprise customers.