And yes, for $30 you can have unlimited bandwidth. And for $30 more you can opt out of them scanning and recording your activity for ad targeting.
So now the price has literally doubled to have decent internet. How can they get away with that? Lack of competition.
And that is what this thread is really about. Until there is some competition, we won't see ubiquitous, cheap, high-speed internet.
Ouch, is that actually a thing with American ISPs these days? :(
That said I haven't asked _my_ ISP whether they do that.
Chances are the other American ISPs do it, they just burry it in the terms of service. So AT&T figured out they could make some extra cash off of their privacy conscience customers who don't know how to use VPN.
And chances are they still collect and aggregate the data, they just don't retarget you specifically.
The trend is in the other direction. AT&T now has data caps even on DSL lines. Almost all "unlimited" plans really have some limit.