This is not an attractive website. This site is objectively fucking awful because of the cruft. (Most of the time pages don't load for me. See this as one example: http://imgur.com/4WgHhVh )
http://www.gloucestershirelive.co.uk/
See also: Almost any other local newspaper website, from anywhere in the world.
And uglier, and limited. While the people here might not have any problem with the entire web looking like Ward Cunningham's wiki, I doubt the public at large feels the same...