I went to a store once and that didn't happen. I work in a building of 1000 people. MAYBE 30-50 of them cared, and half those people still won't act on it. People are trying their hardest to find allies. When it comes down to it, consumers are perfectly OK with the status quo. The status quo is Microsoft doing whatever they want. "Everyone" hates Monsanto, yet they still are one of the largest companies in the world. "Everyone" hates Goldman Sachs, yet every retirement portfolio is filled with their products.