Honestly, this just sounds like a good reason to not be logged into LinkedIn ever, if I needed an additional one. Name and job title sent to random websites? No thanks.
My guess is that their longish-term strategy is to have everybody logged in to their platform when they are doing business work. Using Word? Must log in. Outlook? Ditto. They look like they are using SAAS to get the business software world back under their control.
You can't do it all at once, of course; you'll have some edge cases to deal with. But if you can manage it you'll have tremendous leverage.
they purchased probably the most useful enterprise social graph in the world, except for maybe fb
That is basically steps 1 & 2.
Step 3 is you get an email (marketing or sales) because Dynamics notified assigned a task to a sales rep or started a job in marketing automation.
Then, based on you opening/ replying/ not opening the email, a whole new series of tasks are created.
If MSFT / Dynamics do this right, they will have a very strong Salesforce competitor.
Honestly, Linkedin by itself would have made a very strong Salesforce competitor. Not sure why they never went down that route, instead they focused only on recruiting, the least interesting use-case.
The complete rumor I have heard over the years was a gentleman's agreement between CRM & LKND
Seems like this is what they're going for - https://ncmedia.azureedge.net/ncmedia/2016/06/msft_announce_...
Imagine this scenario:
- User is logged in to LinkedIn
- User visits your website
- Their visit is logged by some JS to Dynamics CRM
- A record is created/updated in Dynamics CRM, populated with their name, job title and contact details from LinkedIn
Further down the line, I can see LinkedIn fully becoming part of Office 365.
This isn't Microsoft's attempt to get into the social networking game. This is Microsoft wanting accurate data to augment their enterprise collaboration/digital workplace platform.