Spinning things as much as you're legally allowed to make as much noise and money as possible is the basis of the whole industry Gawker and Hogan are part of.

There is zero morality in showbiz, it's all dares, counter-dares, lawyers and technicalities.

You fight fire with fire. I don't think it's unfair Gawker lost at their own game. Another one will fill the void anyway.