How We Lost User Engagement After a Redesign

Re:How We Lost User Engagement After a Redesign by imron on Wednesday June 08, 2016 @06:52PM (#11866328)

What was the rationale behind the redesign?

Was there any sort of A/B testing done beforehand to see if the changes would bring actual improvement or was it more just trying to mimic current design trends?

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Re:How We Lost User Engagement After a Redesign by matheweis on Wednesday June 08, 2016 @07:01PM (#11866369)

The "original design" was the UserVoice support system, a fact conveniently missing from the article, which leaves us to speculating as to why they would have moved away from that platform in the first place...

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Re:How We Lost User Engagement After a Redesign by OddsUXs on Thursday June 09, 2016 @03:06AM (#11867994)

The logic behind the redesign is not a mystery and was mentioned in the article. Here I can elaborate it: 1. To add several new features, UserVoice wasn't flexible enough to provide 2. To automate a few administrative tasks (tracking requests, updating, uploading) - thus no connect the system with our website backend more tightly 3. To cover all these changes in a modern, simplified version of the design.

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Re:How We Lost User Engagement After a Redesign by thaeli on Wednesday June 08, 2016 @09:09PM (#11866916)

Ah. That's a really important detail..

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