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Re:How We Lost User Engagement After a Redesign by bachmeier on Wednesday June 08, 2016 @05:33PM (#11865854)
The questions you should ask when designing a website:

What am I trying to communicate? Can someone easily get that information from my site? If there is interaction - is it easy for the user to figure out what to do?

The questions that actually get asked when designing a website:

Does it feel modern? Am I using the latest technologies? Would I feel comfortable telling my buddies how I created the site?

I have nothing against modernizing a site, other than the fact that it's not that important, and it's really easy to screw it up.

Re:How We Lost User Engagement After a Redesign by godzillabrennus on Wednesday June 08, 2016 @05:55PM (#11866023)
You can break all of communication down to Know, Feel and Do. What do you want someone to Know, to Feel and ultimately to Do.

http://www.yale.edu/fin-bus/resources/docs/SurvHandbookChap3...