Well, there's sort of some false advertising going on with ticket sales. BMWs just have a high price, if you pay it you get it. If they consistently advertised their cars at $15,000 but then allowed their friends to buy up their entire stock and resell it at $60,000 each, I think people would be more upset.

It's not so much about the price as it is about the product being dangled in front of your face and then snatched away whenever you try to grab it.