Re:Marc Andreessen – Lessons, Predictions, and Recommendatio...
by CharlesW on Saturday June 04, 2016 @02:04PM
(#11837255)
> you're right, but that's Steve Jobs you're talking about.
Steve Jobs had many talents, but what I think people don't appreciate is that Steve worked very closely with his PR people. Most recently he'd worked closely with Katie Cotton for decades, from Apple's 90s "fat Elvis" years to its resurgence.
If you've never worked closely with PR folks, it's largely a "boots on the ground" exercise. Yes, there's the "vision stuff" and the storytelling, and part of what they do is help get that messaging across in consistent and interesting ways. But much of it is long-term network and relationship building that the PR person leverages in short bursts — product launches, damage control, etc. It's an interesting and tricky job, and people who can do it well make for great allies.
Steve Jobs had many talents, but what I think people don't appreciate is that Steve worked very closely with his PR people. Most recently he'd worked closely with Katie Cotton for decades, from Apple's 90s "fat Elvis" years to its resurgence.
If you've never worked closely with PR folks, it's largely a "boots on the ground" exercise. Yes, there's the "vision stuff" and the storytelling, and part of what they do is help get that messaging across in consistent and interesting ways. But much of it is long-term network and relationship building that the PR person leverages in short bursts — product launches, damage control, etc. It's an interesting and tricky job, and people who can do it well make for great allies.