There isn't a specific unsupported thing that's currently out there, but only because Microsoft has committed to supporting legacy versions of Windows. There is a fundamentally superior solution to fixing bugs in many places, and that solution is to only have one place to fix a bug.
This isn't hypothetical, look at OS X. There have already been a number of vulnerabilities they've simply refused to fix in relatively recent legacy versions of their OS, because of the cost in doing so.
From a "how does this personally help me?" standpoint, if Microsoft can cut legacy teams, the people on those teams get to work on new cool things that make your investment in their latest OS more valuable. By forcing them to support legacy versions, you're holding them back, and therefore holding yourself back (since you bought their product).
They will have to provide security fixes anyways for the product lifetime of Windows 7 and 8.1 they promised, because I don't see large companies, governments etc upgrading now just because. They are not going to shorten the announced life-time, and they will keep providing updates during it.
So even if you don't believe they shouldn't interrupt their users like this, they won't save money by badgering people now about Windows 10 and they are generating a lot of bad press that possibly even actively stops people from upgrading (at least in the computer press I read, focus on windows 10 has shifted from "quite good, we recommend you upgrade" to "Microsoft is fucking their users even worse than last months, here is what you do to stop upgrades")
So from my perspective they are causing massive negative disruption for not much gain.
My grandfather doesn't care, he just wants to not have his credit card stolen, and upgrading to Windows 10 is Microsoft's recommendation to make sure that doesn't happen.