Good point. The product may be a success, while the company as a whole is a dog. If their product works as well as it should, they should be able to use it in reverse to tweak startups according to what the box says will increase their chances.

Hmm. I see a world where VCs and other investors use "the box" to pick the companies they invest in. I also see a world where startups use "the box" to adjust their companies "box score" to present to investors. In the end, "the box" may be a self-fulfilling AI system.