I'm not sure how you choose a good endpoint. Maybe "life is good" and therefore "expand life". This could lead in many ways though - from fascism to reversing entropy to human experimentation.
It seems most morality for all humans comes down to "what is best for my in group" and then a selectively defined endgroup.
There may be an argument for objective morality being based on expanding knowledge of the universe to the point where we may discover morality? We have very little accurate data on the universe and life in the universe to draw on - maybe as we gain a more accurate and useful model of reality morals will come out of the"woodwork" like writing allowed us to begin pontification on them across generations.
maybe as we gain a more accurate and useful model of reality morals will come out of the"woodwork" like writing allowed us to begin pontification on them across generations.
Maybe it has already happened and we were unable to identify it. How would we distinguish it from all the other theories of rational ethics that come up from time to time?
Taking a sports analogy, you can have the goal of winning a game, so that you get nearer the goal of winning the championship. "Winning the game" is a subgoal.
A top goal would be something that doesn't have an ulterior goal justifying it, you want to achieve it for itself.
Why can't I try to win a game just to win it? the answer is of course I can. So at that moment has the goal changed its nature? of course not.
This is the same argument as with "micro" and "macro" evolution. There are no two different evolutions, there is just evolution.
You can choose to win a game just to win it. What I don't see is how you can empirically choose to win a game just to win it.
'Should I win the game? every time I don't win I feel bad, but when I win I feel good. I choose to win the game. My objective is just to win the game.'
And yes - the main difference being a thiest position posits the existence of something else (that could be moral (Allah/David's God) or immoral (David's God) or amoral (Vishnu/Z eus)) as part of its model outside of empiricism beyond morality.