I think the reason such rants pop up occasionally and are often criticized is because the field was started by what you call "hardcore coders" - people interested more in the building part (and tweaking, and adapting) - but as it became more and more profitable, it got co-opted by the people who are more interested in getting stuff built, without paying much attention to how its built.

Or the way I look at it, it was once nerds' playground, and those nerds are now an unwanted minority of the growing software field. Hardware is going through the same thing now, with hardware hackers getting replaced by startups.

Now, I don't mean that in an offensive way. It's simply a clash of two cultures co-existing within the same field. There's lot of misunderstanding because of that. For instance - I work in a software company; there are 30 programmers on my floor alone, but only around 3 or 4 I'd consier "my kind" of programmers. The rest think I'm the office nerd, who likes weird shit (electronics? Lisp?) and for some strange reasons likes to (omg!) code after work, instead of running or going to a concert. When I first learned programming, pretty much every programmer I knew was like me. Now we're the minority.