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Re:Snapchat raised $1.8B in a Series F round by mdorazio on Thursday May 26, 2016 @04:09PM (#11781087)
I like how you encapsulated it here. This is actually exactly why I can't use Snapchat, but I understand the appeal for others. I mostly stopped using FB because I just don't have the patience or time for low-effort/low-quality posts, and Snapchat deliberately takes the post-level a step down and creates a sort of low-effort stream of consciousness between friends.
Re:Snapchat raised $1.8B in a Series F round by macandcheese on Thursday May 26, 2016 @05:27PM (#11781784)
"a sort of low-effort stream of consciousness between friends."

That's exactly the draw for many people, and why it's so sticky. It's about as close to a genuine in-person conversation as you can get. I don't think of it as low quality, just low reach. I speak more colloquially around my friends than I do my employer, and I like Snapchat because it similarly allows me to communicate "at ease".