OT: The app looks great at first glance, and is timely as I'm ramping up my independent development work. You might put "cube-serve" as a pronunciation guide somewhere on the page, although that was my first guess; I'm still trying to work out how to pronounce "Qotoqot", though...
Under OS X in modern times? Absolutely. They've made it standard practice for nearly every piece of first party software they make that doesn't have significant legacy or isn't specifically aimed at developers.
>At least Apple had the decency to put the letter "i" in front of everything
If only. That went away a long time ago however for non-legacy. "iMail", "iPages", "iNumbers", "iPhotos", "iMessages" etc would obviously not be the most creative or exciting names, but they would fulfill the fundamental core purpose of a trademark brand name in terms of being trivially, reasonably (wouldn't be surprised if there are some collisions mixed in there) uniquely identifiable. Apple has not done that, and in fact in many cases actively moved away from that (iMessage was a thing, now it's just "Messages"). They do this constantly and they've encouraged it in the MAS.
Apple themselves can somewhat get away with it by virtue of size. Doing a search for "Apple Mail" is reasonably on target for Mail.app, though conversely if you want to search for something related to Apple and mail that isn't Mail.app (notice how just here in discussing it I have to use a made up, but very common user invented name just to distinguish what I'm talking about) you will have more difficulty. Even for major examples like that though it's still worse then where Apple actually still has something more specific, like GarageBand or FaceTime. And when it's some random small 3rd party? Argh.
Specificity in names is good and easy, this isn't some huge burden. It's irritating it's even an issue that has to be talked about at all. Qbserve is an excellent example: it's a small, focused niche app that's very new, but the name is simple and memorable,and a search for "Qbserve" is all about the product.
As far as marketing if you decide you'd like to just get it in front of a lot of possible seats you might consider picking one or more of the application bundles, particularly "productivity" focused ones, and see about getting it in there. You won't make much money on it directly, but it is a good way to get a lot of people who wouldn't necessarily risk it otherwise to give it a spin without actually giving it away for free, and in turn sell paid upgrades from there. I wouldn't necessarily suggest doing that vs pure organic, at least not for a while, and how much economic sense that'll make for you depends on existing sales and what sort of major upgrade schedule you're considering. It's an option to consider though and can be one of the better forms of advertising, in that it goes right to a naturally more targeted, self-selected audience for low outlay. Qbserve certainly looks plenty quality enough to fit in. Best of luck to you!
Edit to add: While you specifically contrast this to business software for controlling employees, nevertheless I think a number of small businesses in particular might find this interesting, more from the employee empowerment/knowledge point of view rather then control. To that end some form of basic multiseat discounts might earn you some more bulk orders (doesn't even have to be much, 5% off 5-10, 12% off 10-50, etc, or whatever makes sense to you). Similarly, things like Educational/Non-profit discounts and Family seats are tried and true ways to get people on the train.
----
Also a small bit of extra kudos postscript: thank you so much for going to the trouble to actually choose a distinct, unique non-word name for your software. The trend of picking single standard words for application names (acknowledging that modern Apple is the originator of evil here) has been incredibly irritating as it makes searching and discussion entirely unnecessarily more difficult.