Hulk Hogan had consensual sex with a woman. She was married, but her husband also consented to this. Gawker released the video. This embarrassed Hulk Hogan, but ultimately doesn't damage his credibility as a pro wrestler. People probably already assumed that Hulk Hogan has sex.

So, the video did cost him his job, but that had nothing to do with the sex. Instead, he was fired for his racist tirade in that very same video.

So, by claiming that this whole thing is about a "sex tape" clearly paints a picture of Hulk Hogan as a victim. But, the realization that what really damaged him was his racist rant, then suddenly it does seem like Gawker was reporting something newsworthy.