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Re:Google Maps is about to get a lot more ads by jpatokal on Wednesday May 25, 2016 @08:55AM (#11769397)
The Premium plans are (and have always been) "guaranteed ad-free": https://developers.google.com/maps/pricing-and-plans/

Google Maps has had ads for quite some time, (AFAIK) all that's new here is option to use custom logos instead of the old purple pin: https://support.google.com/adwords/answer/3246303?hl=en

Disclaimer: Used to work on Google Maps, but I don't anymore, and I know no more about this launch than what the blog post says.

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