Don't Blame Your Community: Ad Blocking Is Not Killing Any Sites

Re:Don't Blame Your Community: Ad Blocking Is Not Killing An... by FluidDjango on Monday March 08, 2010 @04:49PM (#1176561)

So when will site owners/managers put limits on what sort of intrusive, hopping/beeping/sliding ads they are willing to allow by their advertisers?

When I get to the point of site launch, my plan is to please the visitors - not the advertisers. The advertisers with a brain should find the former goal valuable, too. Or rather, let me say, I'd like to derive my income from advertisers who share my user-experience priorities.

Am I doomed? Well, I'm sure going to give it my best shot to offer quality over commercial glitter/abuse.

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Re:Don't Blame Your Community: Ad Blocking Is Not Killing An... by mrkurt on Monday March 08, 2010 @04:56PM (#1176583)

We are as aggressive as any content site I can think of with our ad restrictions. We prohibit ads that expand or play sound with a user click, for instance, while many other sites don't.

What you'll find is that ad agencies build one ad for, say, 500 sites based on a common set of guidelines (which are often less strict than ours). If you believe your site users would be happier not seeing that particular ad, your choice is to not run it.

I would love to run nothing but text ads, but the minimum we can run to pay our writers is basically "flash in standard spots with occasional premium campaigns".

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