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Re:Don't Blame Your Community: Ad Blocking Is Not Killing An... by noss on Monday March 08, 2010 @04:46PM (#1176551)
How does one measure how often adblocking happens?

I have a site with (in february) 37663 pageviews reported by google adsense, but 49581 pageviews reported by google analytics. If the mismatch there is from adblockers, then I must be an outlier. I hope it is that google didnt have ads to match and displayed some public information message instead.

I'm not bitter or anything though. I block ads myself, mostly because I'm too afraid of accidentally clicking ads on a site of my own, and the punishment that can lead to.

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