Re:Don't Blame Your Community: Ad Blocking Is Not Killing An...
by Semiapies on Monday March 08, 2010 @04:25PM
(#1176490)
Some ads may not garner hatred, but they don't provably garner sales. "Cog" may have been neat, but did it make you buy a Honda?
On the other hand, the grating "Head On" ads spurred a lot of sales.
Tech journalism aside it's perfectly possible to make ads that rise above the perpetual noise of CONSUME! advertising we all live with. Look at things like Honda's "Cog" or Old Spice's "I'm on a horse".
If there's a better example of why many people block ads than [1] I don't know what it is.
I don't even bother to block ads anymore. I see a double-underlined word, a popup or a 90%-noise blogspam page and I just hit back. There's so much content out there that doesn't abuse your attention why bother with the noise?
[1] http://www.reddit.com/r/pics/comments/akj4z/get_your_mcdigg_...