With a typical side dish of substandard working conditions (open office, cheap chairs, no parking or no transit or even "better" none of both), substandard tools, substandard personnel policies (vacation, insurance, 401K, etc) and last but not least a very low "Joel Test" score preferably zero.

I'm sure the best will be naturally attracted to that. Sorta an "opposites attract" strategy.

There are historical analogies to the dating world where if you're trying to find a complete dumpster fire of a person for whatever crazy reason, just look for the loudest proclamation that they only date 10/10s. Actually dating 10/10s is a different issue, I specifically mean loudest proclamation. Generally this works pretty well. Both for finding dumpster fire people and companies.