News for hackers. Stuff that matters.
Re:Sugru: a silicone molding compound for hacking around the... by jrockway on Monday March 08, 2010 @12:39AM (#1174749)
there's definite potential for something like this in going for older, less tech-oriented demographics (I bet I could get my mother interested, for instance)

That is not the demographic that orders random puttys from the UK in anticipation of perhaps needing it someday. To be successful in that demographic, it needs to be marked through traditional means, and it needs to be available at the store. That is expensive and difficult. Making a website and some Youtube videos is much easier, and less likely to be a financial problem if there is no interest.

There are no comments on this comment yet.