Do I use Papyrus or Copperplate? I seriously do not know and highly doubt any of my customers do either. In 3.5 years the only time I have heard a reference to typography was "Do you have a font with an a that looks less like a typewritten a, more like a circle with a stick on the right side? Some of my kids can't recognize typewritten 'a' yet."

Sorry, I didn't check before I wrote that. Nope. No Papyrus for you.

Exactly. It all reminds me of the bit where the designer tells American Airlines or Zappos they're idiots, and the company tries to explain that their design is made to move shoes or airline tickets, not win design awards.

FWIW, the guy who criticized Zappos is the same person who put up Clients From Hell.

Except that both American Airlines and Zappos ignore the fact that clearer visual design translates to moving more shore and selling airline tickets.