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A comment on Amazon will reportedly soon sell its own private-label groceries. Parent comment

Re:Amazon will reportedly soon sell its own private-label gr... by MichaelApproved on Tuesday May 17, 2016 @02:08AM (#11711617)
> All they need is one intern churning out design and keeping a fresh look

I think changes to packaging requires market testing before you roll it out. Something as simple as a font change can confuse a customer into thinking the same product is now something completely different.

Even if the design intern is cheap, market testing isn't. I bet they stuck with the same simple packaging to keep costs down and recognition high.

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Re:Amazon will reportedly soon sell its own private-label gr... by mc32 on Tuesday May 17, 2016 @02:35AM (#11711709)
Maybe, but I would think they also risk their housebrand becoming really stale. I mean, while the contents might be the surplus/castoff from a branded producer (so quality-wise not bad), the bland packaging induces the product to languish unnecessarily and even become a liability if it doesn't move(limited space for goods).
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