In many parts of Brooklyn, NY the car service companies are great. Some are reliable, some not. I have had so far positive experiences with companies I know are good. However Lift Line makes a very competitive price with these car service companies. The airport is a perfect example of when I use them. But service quality varies greatly -- some are always massively late and don't communicate, some are fantastic and cheap. Lyft has a more consistent experience feel, and that is valuable.