http://www.eevblog.com/forum/crowd-funded-projects/ampy-move...
http://www.eevblog.com/forum/crowd-funded-projects/the-ampy-...
https://www.eevblog.com/2015/06/07/the-batteriser-explained/
http://theness.com/neurologicablog/index.php/batteriser-cool...
http://hackaday.com/2015/06/06/crowdfunding-follies-debunkin...
https://news.ycombinator.com/item?id=9644931
https://news.ycombinator.com/item?id=9677900
This all makes me wonder... are you associated with them?
That gadget is way expensive for what it does (around $90) and the reviews are less than stellar. Furthermore, some reviews state that it takes around 60 hours of running to get the ampy move to store a measly 1800mAh.
For $1 you can purchase cell phone chargers that take standard AA batteries. For a bit more, but still a fraction of the cost of a Ampy move, you can purchase a rechargable cell phone charger.
I don't see a single category or use case that the ampy move works better than the alternatives, which cost a small fraction of its cost.
You've brushed over the fact that the article mentions deceitful marketing practices that involves product descriptions specifically crafter to paint a fictitious idea of what the product's true capabilities are while being intentionally vague "so that nothing that they’ve said is strictly lying per se".
Furthermore, in spite of all the marketing effort, the company only managed to move 6k units worldwide.
This is a clear telltale sign that the product clearly doesn't serve its purposes, and its sales are attained mostly due to goodwill from people who fall into the green energy scam.