I also wish middle management were a bit less afraid of such things. You can usually get cool ideas approved in the higher echolons (because a CEO doesn't have to fear too much, or possibly because these people actually are more imaginative).

Names that have meaning, tell a story are incredibly useful for marketing, even if they sometimes sound unprofessional. Exp: 'Plan B' (morning after pill), 'CockroachDB', 'Virgin'.

It's beyond me how anyone could have chosen the predictable public outcry instead of naming that boat Boaty McBoatface. That's probably the least offending name that ever resulted from an internet poll.