When do you draw the line of "encouraging" and "this is what people actually want." I know that sugary cereals are bad for me, no one is encouraging me to eat them, but sometimes I really want Fruity Pebbles. The fact is that kids like sugary cereals, adults like sugary cereals, and a company is there to provide that product. I see nothing wrong with that.

But let's also point out that fact that diabetes is -not- caused by sugar consumption itself. There is a genetic strain, and there is a strain caused by obesity. Does sugar lead to obesity? Yes, it can, but it does not directly cause diabetes. This is an important distinction.