Re:Facebook bends the rules of audience engagement to its ad...
by kristopolous on Thursday May 05, 2016 @08:41PM
(#11640859)
Knowing it's within Facebook's financial interest to self-report this unverifiable number as high as they can, I wonder what's included.
Are they only including when a user has the mobile app or browser window open and is engaging with the content or are they measuring the total time the page is open regardless of whether it's being interacted with or not? [1]
Are they only including engaging directly on facebook.com or would looking at say, powered-by-facebook comments on a third party site add to this tally?
If that's game, what other things are open to this interpretation?
I'm not saying these metrics are fraudulent, just underspecified.
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1. Under the more permissive metrics, I could be considered "on" stackoverflow, github, or wikipedia perhaps 4 hours a day - because I, like most, don't judiciously close every browser window immediately after I'm done. Although I certainly visit these sites a lot, tallying the numbers like this is probably disingenuous.
Are they only including when a user has the mobile app or browser window open and is engaging with the content or are they measuring the total time the page is open regardless of whether it's being interacted with or not? [1]
Are they only including engaging directly on facebook.com or would looking at say, powered-by-facebook comments on a third party site add to this tally?
If that's game, what other things are open to this interpretation?
I'm not saying these metrics are fraudulent, just underspecified.
---
1. Under the more permissive metrics, I could be considered "on" stackoverflow, github, or wikipedia perhaps 4 hours a day - because I, like most, don't judiciously close every browser window immediately after I'm done. Although I certainly visit these sites a lot, tallying the numbers like this is probably disingenuous.