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A comment on Facebook bends the rules of audience engagement to its advantage.

Re:Facebook bends the rules of audience engagement to its ad... by wslh on Thursday May 05, 2016 @08:23PM (#11640776)
I suggest you to read Momo by Michael Ende[1], it is basically about this topic. Obviously, not only Facebook is guilty.

[1] https://en.wikipedia.org/wiki/Momo_(novel)

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